rybeezy

For anyone looking to get a crash course on Google’s contextual advertising program, Adsense, take a look at “The Adsense Code” by Joel Comm. I recently picked this book and gave it a read and surprisingly learned a lot more than I initially expected to.

Inside, Comm covers everything from the very basics of the Adsense program, to building content and optimizing your web site(s) for search engines. In addition, Comm dedicates an entire chapter to case studies and even gives brief synopses of the other major contextual advertising programs (Adbrite, Kanoodle, Yahoo! Publisher Network, etc.).

This books is probably most ideal for beginners and could serve as a useful reference for intermediates and people like me who haven’t had a real need or opportunity to use Google Adsense extensively.