Archives

Dec
17

Overview of 2007: Web Roundup

I compiled a list of links to articles and features from various sources, reflecting on 2007:

Jun
22

The Adsense Code

For anyone looking to get a crash course on Google’s contextual advertising program, Adsense, take a look at “The Adsense Code” by Joel Comm. I recently picked this book and gave it a read and surprisingly learned a lot more than I initially expected to.

Inside, Comm covers everything from the very basics of the Adsense program, to building content and optimizing your web site(s) for search engines. In addition, Comm dedicates an entire chapter to case studies and even gives brief synopses of the other major contextual advertising programs (Adbrite, Kanoodle, Yahoo! Publisher Network, etc.).

This books is probably most ideal for beginners and could serve as a useful reference for intermediates and people like me who haven’t had a real need or opportunity to use Google Adsense extensively.

Jan
06

Freakonomics

I just finished reading by Steven D. Levitt and Stephen J. Dubner. I’m not going to write a full book review, but I did want to mention it as I liked it a lot. The book basically applies economics to everyday life. Levitt basically asks questions about every day life, analyzes data, and finds connections.

Some of the links discovered and discussed are that legalized abortion led to decreased crime, parents with swimming pools are more of a threat to children than parents with guns in the home, and gangs’ organizational structures often reflect that of a corporation’s. I thought the most interesting aspect was how he discussed the hidden incentives behind certain behaviors, and basically shows that everything in life is incentive based.

Give it a read. I wasn’t really shocked or surprised by anything in it, but there were a few times where I had “huh, interesting” moments. If nothing else, it makes you think a bit more about everyday things, or at least makes you think about them in a different light.